From a Wig Wearer to a Global Wig Distributor


A Japanese girl’s wig legend, from a wig wearer to a global wig distributor.

Ayaka had no idea when her hair started to go. As soon as she began to remember things, she had no hair.

“My parents said my hair stopped growing when I was seven months old,” said Ayaka during one of our video conversations. “Then, all my thin hair that a young baby had, including the newly sprouted fluff, was all shed in the following three months.” She brushed her nice, sleek wig hair with her skinny, delicate hand as she smiled at the camera.

“Each time, after giving my head a good clean, my mom could see a thin layer of dark brown fluff on the surface of my bath water, and after three months, my bath water was clear—all my hair was gone, I was diagnosed with alopecia universalis (AU), and I’ve never had hair since.” She forced a smile.

Before Ayaka started preschool, her mom frequently had teary eyes due to her daughter’s hair loss.

She was deeply concerned about her daughter’s future. Such a beautiful young Japanese girl with features in a golden ratio doesn’t have hair? Is God playing a joke on us?


Ayaka’s dad franchised an English-language school in Osaka when she was two. Her family was doing financially well throughout her childhood.

However, the couple spent a fortune over the years, hoping to find a cure so their young daughter might start growing hair again. They traveled around Japan and visited hundreds of specialists, and nothing happened.

“I was the first kid in elementary school to finish traveling around Japan. As a young girl, I enjoyed the trips we did. And, of course, I was admired by many kids of the same age. But looking back, I can now see that my parents weren’t so relaxed during the trips,” she said.


“They’d kept their fingers crossed throughout the trips, wondering if the next specialist could solve our problem.” Ayaka was lost in her thoughts.

“My family traveled around the US when I was nine. We saw everything from the east to the west—from New York to Los Angeles. Still, my parents’ minds were burdened throughout the trips. They were still anxious, hoping a mighty doctor could show up to solve my hair loss problem. Yet, nothing happened. We flew back to Japan. Nothing happened.”

Ayaka Had to Turn to Medical Wigs and Hairpieces

Before Ayaka started wearing wigs, she wore a hat or beanie whenever she went out to attend special events. The hairless Japanese beauty frequently imagined how it would feel to have her fingers run through a full head of thick, sleek hair of her own. How would it feel to proudly brush back and flaunt her waist-long hair like many other girls?


“We tried medications, injections, and a lot more, and nothing happened,” she said with a grin. “At last, out of all hope, we decided to try wigs. And wigs—my goodness, when I first started wearing wigs, it was such a nightmare.”

Ayaka’s Nightmare: Old Wig Days

According to Ayaka, the wigs she used to wear weren’t as good as today’s wigs.

Though tons of wigs were made of natural human hair, most manufacturers couldn’t make wig bases that were thin enough to resemble a realistic-looking hairline. People stared at Ayaka as she walked down the street. They could tell straight away that she was wearing a wig.

Unlike today’s wigs, attached to the head using solid and harm-free adhesives and tapes, the wigs Ayaka used to wear weren’t firmly attached to her scalp.

“I tried on a lot of wigs and got laughed at by the boys in my class who liked to play pranks,” Ayaka whispered to the camera with slight reluctance. “Some even pulled my wig off and had me chase them around the sports field.”


The experience of being ridiculed by her classmates haunted Ayaka for quite some time.

For several years, whenever she was walking and heard someone approaching from behind, she’d promptly look back to see what was going on. It wasn’t a pleasant memory for her.

After Ayaka started high school, she had basketball classes. Jumping, running, and even sprinting were essential to each class session, and her wig would get loose and slip. During one of the class sessions, her wig slipped again. Her mom called for a stop and took her to the bathroom to rearrange her wig.

“My basketball coach wasn’t too happy that my mom had to stop the class just to redo my wig, as one of the cornermen was about to pass the ball to me, hoping I could get a three-point basket.” She didn’t look too comfortable sharing this initially, but she ended with a firm tone. “Well, I wouldn’t expect those who have hair to understand the feelings of those who don’t.”

Ayaka’s “Nitpicking” Became Our Booster

Then she reached to New Times Hair. At first impression, Ayaka was just another Japanese lady with high expectations for everything.

When she ordered wigs, the knots had to be as detailed as possible. And with every wig she ordered, she wanted all the knots bleached.

That was crazy. We could only bleach the lace-front knots with the current wig-making technology. We explained this to Ayaka. But she wouldn’t accept it.

She remained adamant that all the knots had to be fully bleached. She also wanted us to be sure that the temples would not curl up and that the base shouldn’t be exposed whenever she flaunts her hair (her wig hair, to be exact).

Don’t be fussy, lady! We thought.

Minding the back too much is unnecessary because when the wearer puts down the hair at the back, the base is no longer visible. Who would be bored enough to lift a lady’s hair these days and peer into her scalp?

Thank God we had the chance to hear Ayaka share her life experience with wigs. Ayaka was right; we who have hair may not be able to understand and empathize with those who don’t.

But we were deeply moved by her story and determined to produce the best wig possible for her. Her life story has always inspired us to work harder every minute to improve how we make wigs and ensure that every detail is correct and looks as natural as possible, so we can help millions of young, hairless women like Ayaka.

Ayaka’s Requirement Inspired Our New Invention

Upon Ayaka’s request, our wig factory did an experiment. They tied the hair to the super-fine mono base in double-split knots. Double-split knots are tiny, sturdy, hard to detect, and easy to bleach. The experiment was very successful; we successfully bleached the knots for Ayaka. The new technique brought us heaps of orders after that.

akaya is satisfied with the wig

Ayaka Started Her Own Wig Business

Ayaka is a blessed girl. Like millions of other kids loved by their parents, she received complete love and care from her mom and dad from a young age into adulthood. Now she is a confident, good-looking young lady.


Having worn wigs throughout her life, Ayaka is well-versed in wigs. She knows every detail and step of wig production and can judge the quality of most branded wigs and their craftsmanship.

Many women suffering from hair loss have asked her for help choosing a suitable wig for them. And that’s how Ayaka kicked off her own wig business. And slowly, she started designing her own bases, testing wigs of various designs.

Ayaka’s Ever Innovative Wig Business

More than a wig and toupee distributor, Ayaka has been doing it with great passion. She’s done super well!

How should I design a wig that’s not easily detected? What should I do so the wig has the strongest possible hold, and the naughty kids cannot pull it off so easily?

Every time she thinks about these things, her mind races with passion. She tried out different designs and came up with an original idea: as long as the wig fits comfortably on the wearer’s head, adding two specially made elastic straps would make it stay on better.


She focuses on every detail of the wig, striving every minute for perfection. She even picks the material for making the wigs’ tiny clips and tests them herself.

Does the clip feel too hard for the head? Is it going to hold, so the wig will stay attached? Are they easy to open and close? Will they hurt the wearer’s nails? She tests and innovates them all by herself.

Her business in Japan is doing exceptionally well. Now she’s considering extending her business to the USA and opening chain stores of her brand there.


Ayaka and New Times Hair

When Ayaka decided to pick New Times Hair as her sole supplier, we were more than excited.

Her appreciation was a sound approval of our value and mission. “For a better you” has been our slogan from the day we kicked off. Not just that, we have helped over a thousand qualified hairstylists to start a business selling hair wigs or extensions.

Having worked in the hairpiece industry for over a decade, we have mastered top-notch wig-making techniques and have the best wig-makers working for us. We are the ones to help you bring your design to reality.

Our mission is to serve all hair businesses worldwide and be a vital link to their success and thrift. Yours too. We have teamed up with tens of thousands of retail stores, cosmetology schools, salons, and clinics in more than 200 countries worldwide. Contact us now and allow us to work together for your success!

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June Chen

Sales representative


June is detail-oriented, excellent at simplifying complex issues, making them understandable to all our clients, particularly those new to our services and products or unfamiliar with China.

Originally from Weifang, China, known as the hometown of kites, June moved to Qingdao in search of a better work-life balance. This has been her first job ever since. Over the years working at Newtimes Hair, she has cultivated a friendly demeanor and a sense of humor. June considers Newtimes Hair her second home, a place where she invests her passion wholeheartedly.

Her role extends beyond just solving problems; June acts as a bridge between our team and our clients, embodying our commitment to impeccable customer service.

● What hobbies and interests do you have?

I enjoy exercising. That’s a very important part of my life. I’m a super active person.

● Do you have a phobia? If you do, what is it?

No, not that I know of. I’m a very realistic person. If you mention outlandish stuff like aliens, monster in the bush, I’d be out of my mind.

● What is something you would love to do in the future?

I want to learn how to swim. I know it might sound a bit sarcastic, as I just mentioned that I enjoy doing exercise. Unfortunately, swimming hasn’t been on my list. I think I better catch up on that.

● What wig would you wear if you wore one and why?

I’d give HW1 a try. It looks natural and beautiful. Though we categorize it as a medical wig, almost any female can wear it. It’s got a lace mesh base, breathable, and flexible. You don’t need glue or tape to fix it to your head. Pretty easy, and it gives you all the long hair look a girl could want.


Sherry Sui

Sales representative


Are you new to China or the hair-making industry and feeling a bit lost about where to start? Sherry is your go-to expert. With a keen eye for detail and a deep understanding of our products and services, Sherry will help you identify the perfect product combo aligning with your business needs and client requirements.

Grew up in Yantai, and moved to Qingdao in 2015 with a medical background, Sherry’s thoughts are beyond simply selling hairpieces. She cares about the end user’s health, too. In the process of sourcing the most suitable hairpieces for your clients, it’s worthwhile to pay attention to what Sherry says in terms of scalp health and hairpiece maintenance. You can think of her as a comprehensive, yet concise hairpiece encyclopedia, equipped to offer you top-notch recommendations and ideas for exceptional customer service.

  • How would people in the office describe you?

At our end-of-year conference, my colleagues agreed that I’m a warm hearted, positive, and easy-going teammate. It gives me a sense of reward.

  • Do you have a phobia? If you do, what is it?

I don’t like being confined in a very small space. I believe it was due to a childhood experience. When I was six years old, I accidentally tripped and fell into a shallow well. I had to wait for two hours before I was found. Since then, I’ve found I just can’t tolerate the idea of being alone. I guess that makes me an active team player.

  • You are happiest when…

This may sound boastful, but it’s true. It’s just part of my nature to help others. When I actually see that what I did for them has helped them achieve something, it just makes me excited.

  • Which mens/womens hair system do you sell the most? Why that model?

I recomend HS25V. Oftentimes I’d introduce this model to my new clients to start with, so they can introduce this to their new clients see if hair systems are what really suit them, before they carry on with lace or mono hair systems.


Winni Yu

Sales Representative


Born in Weifang, China’s kite capital, and moved to Qingdao in 2013, Winni has never looked back. Since joining Newtimes Hair, Winni has been a dynamo of efficiency and innovation. She is a problem-solver brimming with ideas and has become a vital part of our team.

From your first contact with Winni to the moment your orders are delivered, Winni ensures a smooth and exciting experience. With her at the helm, the business isn’t just easy but exhilarating, and every challenge becomes an opportunity for innovation.

Transitioning from a client developer to a retention specialist, throughout the years, Winni has successfully assisted numerous clients in solving their issues, particularly concerning product details, logistics, or custom hiccups.

  • What hobbies and interests do you have?

I’m into so many things. All the popular stuff you name: Swimming, badminton, running, all for keeping me in good shape.

  • How would people in the office describe you?

They keep calling me “pretty Winni pretty brainy.” I’d take that as a compliment. I’d say I’m generally pretty fast in term of thinking and figuring out solutions. My teammates often turn to me for help, too. And It turned out that most of the time my ideas worked for them.

  • Do you have any pet hates?

I’m a typical town girl, you know. I’m into cats and dogs. But things like snakes, all sorts of insects, and hamsters; they are not my cup of tea. So, never get them near me.

  • Which mens/womens hair system do you sell the most? Why that?

Most of my clietns are after Q6. And their clients happened to be guys who are into hair systems that are durable and natural. Q6 is a pretty good pick for them. With proper care, it should easily last 6 months.


Tori Zhang

Sales Representative


Tori or Victoria to be exact, originally from Heze, brought her passion for life to Qingdao in 2016. An avid reader with a Teacher’s Qualification Certificate, Tori is known for her professional yet intriguing persona at the office.

As a quick learner, Tori always looks at customer’s needs from a tutor’s perspective. She has a sharp mind, is capable of picking up anything her client is unclear with, and offers the explanation in detail, making sure you understand it.

At Newtimes Hair, Tori thrives on the thrill of a sale, her triumphs now fueling the empowerment of her peers. Her journey at Newtimes Hair is marked by three profound words: abundant, proficient, and revolutionary.

  • Tell us an interesting fact about yourself other than your qualifications, your job.

I’m always fascinated about an exotic lifestyle. I really wish I could travel a lot, go to many different countries, and try their local gourmet food, and get in touch with the locals to actually have a feel of their culture.

  • Do you have a phobia? If you do, what is it?

I’m always afaid of heights. With any tall buildings, be it a chimney or TV tower, I look at it, and imagine I’m looking down right from the top, it will give me sweaty palms.

  • Do you have any pet hates?

Not at all. I generally love all pets. Dog, cats, guinea pigs, rabits, etc. I love them.

  • Do you have a favourite quote?

When you feel tired,it means you are walking uphill. I believe this quote as a truth that gives me a lift whenever I’m down. I believe there’s no gain without pain. Without trying, we can’t achieve anything.

  • Which men’s/women’s hair system do you sell the most? Why that model?

With me personally, the best-selling hair system has been HS1. It has what it’s required out of a good quality hair system, in terms of a natural-looking hairline, undetectable scalp, etc. Most wearers and salon owners are familiar with it. Plus, all our clients have faith in the quality of this hair system. According to their feedback, this is an easy-to-attach, easy-to-maintain hair system for both men and women.


Ivan Mu

Sales representative


Born and raised in a quiet town named Binzhou, China, where the Yellow River whispers its final secrets to the ocean. Ivan’s life was set to transform in ways he could hardly imagine. After completing college in Qingdao, young Ivan little knew that this vibrant coastal city would capture his heart and chart a new course in his life.

Ivan joined Newtimes Hair in mid-2022 soon after his graduation from his master’s. As a trilingual and someone with a professional understanding of Western cultures, Ivan plays a critical role in establishing customer relations in the US and Europe. His approachable nature and a mind of precision make him an invaluable asset to the team.

  • How would people in the office describe you?

I eardrop, and I hear them talking about me. I’m optimistic, proactive, and very friendly, and eager to help.

  • What is something you would love to do in the future?

I love basketball. And I’m a basketball freak. You can call me that. That’s just me. I’m looking at organizing a basketball team in the near future. 

  • Do you have a phobia? If you do, what is it?

I don’t know why I share the same gene with Doraemon. I’m scared of rats. I’m a 6’3″, but I hate rats; seeing one really freaks me out.

  • Which men/womens hair system do you sell the most? Why that model?

New Australia. When it first came out in early 2023, it made me top of sales. I think most wearers like it because at the design statge, our experts considered all possible aspects people could want from a hairpiece, such as a natural look, a level of comfort, and affordablity; it’s similar to lace, but most wearers can afford.