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HairDirect Closed, How to Distinguish Competitive Hairpiece Suppliers

A couple of weeks ago, Hair Direct, one of the most well-known men’s hairpiece suppliers with over a decade of experience in this field, terminated all their business lines and shut down their website as a result. Many fellow colleagues find this shocking news in the men’s hairpiece industry hard to believe.

hairdirect closed

Hair Direct was seen as a great success with a huge sales volume and a diverse customer base consisting of hairpiece wearers from all over the world. It was definitely a role model for many other hairpiece suppliers to look up to in the hope of expanding their business scale.

The reasons behind their business termination still remain unclear. Still, this news has stunned many hairpiece suppliers to some degree as they realized that surviving such keen competition in the hairpiece field nowadays shouldn’t not only be taken for granted but is also something they need to put a great deal of effort into, or they could become the next Hair Direct anytime.

Hairdirect website closed

Yes, that is so harsh but so true at the same time. To sustain their hairpiece businesses on a long-term basis, all hairpiece suppliers and manufacturers should never stop making improvements in terms of various aspects and always prioritize their clients’ needs.

Given how fast the competition escalates in the men’s hairpiece, product quality and price are no longer the only things that distinguish good hairpiece suppliers from those mediocre ones. 

As one of the world-leading men’s hairpiece suppliers in the world, New Times Hair is going to shed light on the things that can genuinely help hairpiece suppliers impress their clients in ways they want and stand out among the competition.

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We offer a great discount if you order in bulk! Apply to be our distributor, once qualified, you will get our wholesale discount to save big!

Superior Product Quality

This is always the cornerstone of your hairpiece business that everything else should be based on. And it always remains uncompromisable no matter what. Speaking of what superior product quality should be like, all hairpiece suppliers need to first make sure their hairpieces are very natural-looking on wearers’ heads and do not make them feel uncomfortable in any way.

Besides, the hairpieces should also come with a reasonably long lifespan and be very user-friendly for the wearers to attach and take care of. To achieve such goals, the hairpiece suppliers and manufacturers need to source classy 100% real human hair and base materials of many kinds for production. Their craftsmen should be very skilled and experienced in doing the job as well.

On the other hand, to ensure the superiority and consistency of their hairpiece quality, they should put in place string quality inspection practices. For example, at New Times Hair, all hairpieces need to go through two rounds of quality inspections underpinned by 6 standard procedures before they can be shipped out. And that is how top-class hairpieces are guaranteed.


Competitive Wholesale Prices

For most hairpiece suppliers and manufacturers, wholesale orders from hairpiece sellers like salons and hairpiece retailers account for the majority of their businesses. So the wholesale prices they offer remain one of the most predominant factors their clients consider when deciding whether they will wholesale from you.

The price at which each of their hairpieces is wholesaled is strongly associated with the profitability of their businesses. And they are only willing to wholesale from you when your offer allows their hairpiece business to achieve a decent profit level.

Generally speaking, hairpiece suppliers with their own factories like New Times Hair have more acceptable wholesale offers. This is because they are offering factory-direct prices involving no middleman in between.

Become New Times Hair Wholesaler

We offer a great discount if you order in bulk! Apply to be our wholesaler, once qualified, you will get our wholesale discount to save big!

A Wide Range of Items Available

The number of people who wear hairpieces to deal with hair loss has never stopped growing over the past decade across the world. To meet their needs and preferences in more considerate ways, it is vital to have a rich product line, including a wide variety of hairpieces, so your clients and their customers can always find the right fit. The common types of men’s hairpieces include lace hairpieces, thin skin hairpieces, mono hairpieces, and silk top hairpieces.

Lace hair systems are known as the most breathable and comfortable type as well as very natural-looking. That is why they are prevalent in hot areas. Skin hair systems are super user-friendly and easy to take care of. While the mono ones are incredibly long-lasting and resistant to damage. Silk top hair systems, as the classiest type of men’s hair replacement system, are both very natural and comfortable, with a long lifespan at the same time, even though they are the least affordable ones.

Efficient Global Shipping Service

In most cases, orders placed for the hairpieces suppliers come primarily from overseas. So they need to have a very fast and efficient shipping service that can reach the very most areas on the planet within a short time frame.

Most hairpiece suppliers come with fast worldwide shipping. For example, New Times Hair works closely with a few well-known international couriers that can ship clients’ orders within just 3-5 days regardless of their geographical location in the globe.

Just like many other e-commerce suppliers doing overseas business, New Times hair offers dropshipping service as well. In most cases, it is a type of retail fulfillment method for online stores. Instead of warehousing inventory, merchants purchase products from their suppliers as their customers place orders.

The products are then directly shipped to the customers by their suppliers. Dropshipping is a ubiquitous and efficient shipping method appreciated for saving the costs and time of both the sellers and their customers. It is pervasive among online businesses whose customers are located very far away and geographically diverse.


Professional Customization Service

Having a very specialized hairpiece customization service is a reflection of the strong expertise and skilled craftsmanship of a hairpiece supplier. Custom hairpieces are a great option when the wearers have their own individual needs and expectations for their hairpieces that stock ones do not fulfill.

In that case, hairpiece customization turns out to be what can win their businesses. Despite higher costs and longer delivery time, custom hairpieces have become a popular and common option among hairpiece wearers in many countries as wearers’ needs of their hairpieces are more diverse and demanding than before.

To customize a suitable hairpiece for the wearers, you need to first have a thorough understanding of their detailed needs. The hairpiece supplier should know what hairpiece size best fits the hair loss area of the wearer’s head.

By ordering the wrong size, the hairpiece is likely to end up looking very awkward or even unwearable. In terms of the base design, they just need to follow what their clients give them to follow. Things including hair length, hair color, hair density, hair curl, front contour shape, hair direction, and gray hair volume are totally subject to the wearers’ own preferences.


Well-rounded Branding Service

In order to stand out in the men’s hairpiece field, many hairpiece suppliers have taken on the role of offering branding support to their clients, which is basically helping their clients build and develop their own brands. It is critical for hairpiece sellers to always have brand awareness when running their business.

This is because brand loyalty matters significantly in customer retention and customer acquisition. The vendors always want their brand names to be deeply rooted in their customers’ minds.

Some hairpiece suppliers, including New Times Hair, can craft delicate private labels reflecting their clients’ brand presence on each hairpiece they offer their clients.

This will consequently help them build up their own hairpiece brand as the sales volume grows. They can design the logo as well as order packaging following their clients’ instructions with little cost. So they do not need to go for a third-party company that usually charges a lot more to perform that service.

Brand logo of a hair salon.

Accommodating Return Policies and Product Warranty

It is easy to understand that most hairpiece retailers prefer to partner with suppliers and manufacturers with accommodating return policies and product warranties. So they could make easy returns whenever they are not satisfied with their purchases to avoid any financial loss.

As the quality of the hairpieces they sell to their clients is a crucial factor determining whether their clients will wholesale from them in the future, offering well-rounded and reassuring return policies and product warranty is of great significance to both parties.

By doing so, the hairpiece suppliers manage to convey a message that they will be fully accountable for any problems attributable to their production works. At the same time, they also imply that they are very sure about their hairpiece quality.

In the case of New Times Hair, returns can be made within 30 days of purchase for a replacement or refund for stock men’s hairpieces. However, its clients rarely made returns, given how superior the quality is.

Highly Professional and Experienced Service Staff

The hairpiece suppliers need to know that their service representatives play a prominent part in whether business inquiries can be successfully converted to business deals.

Your service members should not only be very knowledgeable in your products and the hairpiece industry, but they should also be very considerate and attentive to the clients’ needs. Strong communication skills and interpersonal skills always help significantly in building a business connection with potential clients.

Things would be perfect if your customer service reps could communicate with them in a few more languages as some hairpiece vendors are not that fluent in English. At New Times Hair, our service team members can speak fluently in several languages, including English, Chinese, Spanish, and German.


Valuable Guidance and Assistance in Business Operation

This should be a big plus for many hairpiece sellers who have just started their business or who are going to start one. Some hairpiece suppliers, including New Times Hair, take pride in helping their partners thrive in the men’s hairpiece field. We know what those start-ups need, in addition to the products, to be more prepared for the future of their business.

Once your start operating your hairpiece business, you and your employees will likely be responsible for teaching your customers about the use of hairpieces, such as attachment methods and maintenance tips, as well as answering some challenging inquiries.

Despite that, the right hairpiece suppliers can help you become an expert in the men’s hairpiece field by sharing with you some precious resources such as product and industry knowledge, business guidance booklet, hairpiece attachment, and maintenance video tutorials.  

Aside from all the points mentioned above, reputation remains a highly reflective thing that can tell a lot about hairpiece suppliers. The world has already entered the information age with a massive amount of online activities, which gives rise to plenty of platforms for hairpiece vendors to leave their reviews for the products and services offered by a hairpiece supplier. And this gives others a quick and direct way to judge the hairpiece supplier before making up their minds.

A trustworthy hairpiece supplier generally has a much larger share of positive reviews than those negative ones. Such reviews come from the hairpiece sellers that have already purchased from the supplier. So they are a strong predictor of whether they will be satisfied with their future partnership with that hairpiece supplier.

At New Times Hair, we are always hoping to become your treasured long-term hairpiece supplier. Once you know about what our products and services are like, you will better understand what you can expect from the right suppliers.

For any hairpiece business inquiries, please do not hesitate to reach us by emailing, and we will be more than glad to assist you!

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