Why And How To Wholesale Human Hair Wigs And Hair Pieces From China?

In recent years, the development of the wig industry in the world has been on the rise, which is mainly due to the following reasons. First, the global trend of hair loss is becoming more and more serious, driving an increase in demand. Second, with the improvement of people’s living standards around the world, more and more people, both men and women, are willing to pay to create and shape their perfect image. In addition, many international politicians and celebrities have led a craze for wearing wigs. It has been suggested that “Half of the stars in Hollywood wear hairpieces.” All this has led to growing awareness and demand for human hair wigs. Obviously, huge market demand represents a huge profit pool, which constantly attracts businesses large and small businesses to enter the wigs wholesale market.

One cannot discuss wigs without mentioning China, the largest global supplier of human hair wigs. Most people in the industry are very familiar with this fact. The purpose today is to discuss the characteristics and development of China’s wholesale hairpiece market and how to wholesale human hair wigs from China. It is hoped that this information will help both the industry insiders as well as the people who are preparing to enter the industry.

Why wholesale human hair wigs and hairpieces from China?

China has become the world’s largest producer and exporter of human hair wigs mainly because China possesses advantages that other countries do not have:

1. Mature production chain and Advanced processing technology

The Chinese hair product processing industry has a long history. At the end of the Qing Dynasty, German businessmen, having realized the growing demand for wigs from Europeans and Americans, went deep into China, located and bought abandoned human hair. This hair was transported, processed into various kinds of wigs and sold to European and American costumers. Having become popular in the European and American markets, consumers continued to purchase wigs. Therefore, Europe has also become the first marketplace for hair products.


Driven by the European demand, the hair products processing industry grew. China began its own simple production of hair products in the 1930s, but this was mainly based on the export of raw human hair materials. In the process of human hair export, Chinese businessmen gradually realized the potential of the industry and began to engage in rough processing of human hair wigs in the 1970s. By mid-to-late 1980s, domestic businessmen actively introduced deep processing technology of human hair through the establishment of Sino-Foreign joint ventures that engaged in the production of hairpieces. After decades of development, China’s processing technology becomes high mature and professional, and gradually transformed into a global exporter of semi-finished and finished hairpieces.

2. Abundant raw materials and labor force

According to statistics, the scale of US hair product consumption reached 5 billion US dollars in 2016, and per capita consumption was 15.75 dollars. Experts predict that the global wig consumption will reach 10 billion dollars in the next few years, and the only country that can provide such large-scale productivity and raw materials is China. First of all, China is the world’s most populous country, so it can provide a steady stream of raw human hair materials. Secondly, the processing of wigs, especially human hair wigs, is very complicated and time-consuming. It is not a simple machine production, most of them need to be manually produced. For example, it takes about a week for hooking hair to all over the base by a skilled worker, which does not include the processing time of the other part (like combing, dyeing, bleaching, perming, making mold and base, etc.). Soft fire makes sweet malt, the hairpieces thus obtained will have a natural and realistic look, but at the same time, it means that the bulk production of human hair wigs requires a significant amount of labor, and China can just meet this requirement. At present, Chinese human hair wigs production has 80% of the global market share.

In the past decade or so, due to the constraints of human hair resources and rising labor costs, most manufacturers in Japan and South Korea have gradually withdrawn from the hairpieces industry. A small number of suppliers set up human hair wig production bases in Qingdao, Xuchang and other places in China through a sole proprietorship or joint venture, and others turn to the production of synthetic hair products. Eventually, it has formed a production pattern in which human hair piece production is centered in China and synthetic hairpiece production is centered on Japan and South Korea.


3. Excellent quality and reasonable price

The products made in China have always been favored by the world because of high quality and low price point, and the wigs are the same. The production requirements are extremely stringent. Whether raw materials or processing technology, the factories operate at the highest standards, especially high-end wigs. Moreover, the completed wigs will undergo multiple quality inspections and only flawless products can be sold.

The hairpiece business is usually unobtrusive, but its potential market profits are considerable. It is said that in the United States, consumers need to spend about $400 – $600 to buy a human hair wig through retail channels. If they go to a hair clinic or a salon for additional services, the cost could rise to $1,000 or more. However, if a businessman wholesales human hair wigs from China, the low-end only cost is not more than 100 dollars, and the high-end hair replacement systems are about $200- $300. Wholesalers can get almost double the profit, which is both attractive and impressive. Combining high quality and low price make China the world leader in the production and sale of hair products.



At present, China’s hairpieces production bases are mainly in Henan Xuchang, Shandong Qingdao, and Zhejiang Yiwu. These different regions also have different characteristics. Let’s review them.


As mentioned earlier, China produces more than 80% of hair products worldwide, while Xuchang and Qingdao produce more than 80% of hair products nationwide.

Xuchang’s wig factories are good at hair wefts, hair extensions, and female wigs. These are very well suited for people of African descent and mostly servicing Africa and other low-end markets around the world. As one of the birthplaces of Chinese hair products, Xuchang’s hair products manufacturers seized the opportunity and quickly occupied the African market.


Click on image to view

Africa’s demand for wigs has been amazing. Africans’ hairs grow slowly and begin to curl when it is slightly longer. The hair is also thin and weak, which makes it very difficult to handle. Usually, the real hair is very short (only one or two centimeters long). When the hair grows to a certain length, it will automatically fall off and regrow. Thus, hairpieces have a “rigid demand” in Africa. It doesn’t matter whether it’s men, women or children, as long as they have sufficient financial means, they will start to wear hair wigs from childhood.


Click on image to view

Hair products in the African market are consumed frequently, and the consumption cycle is relatively short. Continuous demand for wigs has also led to Xuchang’s economic development, and now Xuchang has become the “world factory” for human hair wigs production and wholesale.

2. Qingdao

Shandong Qingdao has always been the production base of high-end hair replacement systems and enjoys a high reputation in the global human hair wigs wholesale industry. The factories specialize in the production of men’s toupees and high-end black human hair wigs, with the European and American countries and African high-end market as the main markets.


Click on image to view

Qingdao is a modern coastal city, close to the Bohai Sea, with highly developed international trade and transportation. In the early stage of development, Qingdao merchants combined its geographic advantages vigorously studied and introduced the advanced production technology and applied the experience of Japanese and Korean enterprises to develop human hair wig production. The trade scope covers Europe, America and other developed countries and regions around the world.


Yiwu is the world’s largest small commodity city. More than half of the world’s headwear is sold from Yiwu. Yiwu’s factory mainly produces synthetic hair products, and gradually developed into party wigs and holiday wigs (costume, Halloween wigs, ghost wigs, Christmas wigs, etc.), as well as various hair accessories. These hair products basically low-end products and most of them are sold to Africa, America, and some to Europe.


How to wholesale human hair wigs and hairpieces from China

First, become acquainted with market conditions and global trends of the hairpiece industry can develop business faster.

human hairsynthetic hair

As can be seen from the above two graphs, the global hair product consumption scale continues to rise at a growth rate of about 17% – 20% per year, indicating that there are still great development potential and dividends in the hair products market in the next few years. Moreover, the consumption scale of human hair wigs is far greater than that of synthetic hair products. It is obvious that human hair wigs are the trend of the future, and China, as the base of hairpieces production, is absolutely the best choice for wholesalers.

Before choosing a supplier, have a clear understanding of your products and target groups. Then, choose a suitable Chinese hairpieces manufacturer. The general process is to search online for human hair wig manufacturers through search engines, e-commerce platforms, social media platforms or other network channels.

Learn as much as possible about all aspects of the manufacturers operations and performance, including: whether they have their own factory, the size, and production capacity of the factory, the maturity of the production technology, the qualifications/certifications, the price point of the products, and whether the characteristics of the product meet other requirements, for example, is the product popular, what is the delivery channel, payment method, etc. The more detailed the better. Most of the information can be sourced from the Internet, but confirm the information. Then select a few suitable manufacturers to buy samples. After receiving the samples, a detailed comparison and the quality test must be carried out. Finally, determine which supplier to partner and cooperate with.

Of course, a field visit is the most reliable way. Our company has a customer who worked with a supplier in Guangzhou, but later when he went to the supplier location he found that their hair products were also wholesaled from Qingdao. In fact, there are very few factories in Guangzhou that can produce human hair wigs. Most of the manufacturers/suppliers of wholesaled human hair wigs are from Xuchang or Qingdao factories. These completed products are then sold to other companies. Know the source. Often, hairpieces or products purchased may actually come from an intermediary that drives up costs.



As a professional hair systems manufacturer, New Times Hair, located in Qingdao, has been supplying high-end men’s and women’s hair systems to the world for many years. We have a large stock of human hair wigs that come in a variety of different bases, hair colors, hair length, densities and so on. We also offer customized services. New Times Hair can design any product according to customers’ requirements. Because we are the manufacturer, we offer have factory-direct pricing. New Times Hair guarantees that the quality of the products offered is the very best in the market at a competitive price point. Businesses who want to wholesale human hair wigs from China should give New Times Hair a chance. Try our hair systems. The quality will amaze you, especially at this price. Having tried a lot of hair system suppliers, but unable to find a reliable supplier—a true partner, come to Qingdao to see our factory, production technology, product quality, and discuss more ways to promote our business.

Finally, it is the hope of the New Times Hair team to teach, develop, partner with you as you develop business growth and opportunities. Contact us today.


Have a question?  

2 thoughts on “Why And How To Wholesale Human Hair Wigs And Hair Pieces From China?”

  1. Postseditor Emma
    Postseditor Emma

    Hi Virginia, thanks for your interest in partnering with us. It will depend on the products you are going to sell. Our sales representative will contact you ASAP for the details. You can also email us at info@newtimeshair.com.

  2. Avatar
    Virginia Lawson

    I am exploring a new business venture. I am a senior living in So California. The area I live in has 10 or more senior living parks. I am thinking of actually going for personal in home selling or groups. I need information on price, start up cost for start up.

Leave a Comment

Your email address will not be published. Required fields are marked *


Shopping Cart

June Chen

Sales representative


June is detail-oriented, excellent at simplifying complex issues, making them understandable to all our clients, particularly those new to our services and products or unfamiliar with China.

Originally from Weifang, China, known as the hometown of kites, June moved to Qingdao in search of a better work-life balance. This has been her first job ever since. Over the years working at Newtimes Hair, she has cultivated a friendly demeanor and a sense of humor. June considers Newtimes Hair her second home, a place where she invests her passion wholeheartedly.

Her role extends beyond just solving problems; June acts as a bridge between our team and our clients, embodying our commitment to impeccable customer service.

● What hobbies and interests do you have?

I enjoy exercising. That’s a very important part of my life. I’m a super active person.

● Do you have a phobia? If you do, what is it?

No, not that I know of. I’m a very realistic person. If you mention outlandish stuff like aliens, monster in the bush, I’d be out of my mind.

● What is something you would love to do in the future?

I want to learn how to swim. I know it might sound a bit sarcastic, as I just mentioned that I enjoy doing exercise. Unfortunately, swimming hasn’t been on my list. I think I better catch up on that.

● What wig would you wear if you wore one and why?

I’d give HW1 a try. It looks natural and beautiful. Though we categorize it as a medical wig, almost any female can wear it. It’s got a lace mesh base, breathable, and flexible. You don’t need glue or tape to fix it to your head. Pretty easy, and it gives you all the long hair look a girl could want.


Sherry Sui

Sales representative


Are you new to China or the hair-making industry and feeling a bit lost about where to start? Sherry is your go-to expert. With a keen eye for detail and a deep understanding of our products and services, Sherry will help you identify the perfect product combo aligning with your business needs and client requirements.

Grew up in Yantai, and moved to Qingdao in 2015 with a medical background, Sherry’s thoughts are beyond simply selling hairpieces. She cares about the end user’s health, too. In the process of sourcing the most suitable hairpieces for your clients, it’s worthwhile to pay attention to what Sherry says in terms of scalp health and hairpiece maintenance. You can think of her as a comprehensive, yet concise hairpiece encyclopedia, equipped to offer you top-notch recommendations and ideas for exceptional customer service.

  • How would people in the office describe you?

At our end-of-year conference, my colleagues agreed that I’m a warm hearted, positive, and easy-going teammate. It gives me a sense of reward.

  • Do you have a phobia? If you do, what is it?

I don’t like being confined in a very small space. I believe it was due to a childhood experience. When I was six years old, I accidentally tripped and fell into a shallow well. I had to wait for two hours before I was found. Since then, I’ve found I just can’t tolerate the idea of being alone. I guess that makes me an active team player.

  • You are happiest when…

This may sound boastful, but it’s true. It’s just part of my nature to help others. When I actually see that what I did for them has helped them achieve something, it just makes me excited.

  • Which mens/womens hair system do you sell the most? Why that model?

I recomend HS25V. Oftentimes I’d introduce this model to my new clients to start with, so they can introduce this to their new clients see if hair systems are what really suit them, before they carry on with lace or mono hair systems.


Winni Yu

Sales Representative


Born in Weifang, China’s kite capital, and moved to Qingdao in 2013, Winni has never looked back. Since joining Newtimes Hair, Winni has been a dynamo of efficiency and innovation. She is a problem-solver brimming with ideas and has become a vital part of our team.

From your first contact with Winni to the moment your orders are delivered, Winni ensures a smooth and exciting experience. With her at the helm, the business isn’t just easy but exhilarating, and every challenge becomes an opportunity for innovation.

Transitioning from a client developer to a retention specialist, throughout the years, Winni has successfully assisted numerous clients in solving their issues, particularly concerning product details, logistics, or custom hiccups.

  • What hobbies and interests do you have?

I’m into so many things. All the popular stuff you name: Swimming, badminton, running, all for keeping me in good shape.

  • How would people in the office describe you?

They keep calling me “pretty Winni pretty brainy.” I’d take that as a compliment. I’d say I’m generally pretty fast in term of thinking and figuring out solutions. My teammates often turn to me for help, too. And It turned out that most of the time my ideas worked for them.

  • Do you have any pet hates?

I’m a typical town girl, you know. I’m into cats and dogs. But things like snakes, all sorts of insects, and hamsters; they are not my cup of tea. So, never get them near me.

  • Which mens/womens hair system do you sell the most? Why that?

Most of my clietns are after Q6. And their clients happened to be guys who are into hair systems that are durable and natural. Q6 is a pretty good pick for them. With proper care, it should easily last 6 months.


Tori Zhang

Sales Representative


Tori or Victoria to be exact, originally from Heze, brought her passion for life to Qingdao in 2016. An avid reader with a Teacher’s Qualification Certificate, Tori is known for her professional yet intriguing persona at the office.

As a quick learner, Tori always looks at customer’s needs from a tutor’s perspective. She has a sharp mind, is capable of picking up anything her client is unclear with, and offers the explanation in detail, making sure you understand it.

At Newtimes Hair, Tori thrives on the thrill of a sale, her triumphs now fueling the empowerment of her peers. Her journey at Newtimes Hair is marked by three profound words: abundant, proficient, and revolutionary.

  • Tell us an interesting fact about yourself other than your qualifications, your job.

I’m always fascinated about an exotic lifestyle. I really wish I could travel a lot, go to many different countries, and try their local gourmet food, and get in touch with the locals to actually have a feel of their culture.

  • Do you have a phobia? If you do, what is it?

I’m always afaid of heights. With any tall buildings, be it a chimney or TV tower, I look at it, and imagine I’m looking down right from the top, it will give me sweaty palms.

  • Do you have any pet hates?

Not at all. I generally love all pets. Dog, cats, guinea pigs, rabits, etc. I love them.

  • Do you have a favourite quote?

When you feel tired,it means you are walking uphill. I believe this quote as a truth that gives me a lift whenever I’m down. I believe there’s no gain without pain. Without trying, we can’t achieve anything.

  • Which men’s/women’s hair system do you sell the most? Why that model?

With me personally, the best-selling hair system has been HS1. It has what it’s required out of a good quality hair system, in terms of a natural-looking hairline, undetectable scalp, etc. Most wearers and salon owners are familiar with it. Plus, all our clients have faith in the quality of this hair system. According to their feedback, this is an easy-to-attach, easy-to-maintain hair system for both men and women.


Ivan Mu

Sales representative


Born and raised in a quiet town named Binzhou, China, where the Yellow River whispers its final secrets to the ocean. Ivan’s life was set to transform in ways he could hardly imagine. After completing college in Qingdao, young Ivan little knew that this vibrant coastal city would capture his heart and chart a new course in his life.

Ivan joined Newtimes Hair in mid-2022 soon after his graduation from his master’s. As a trilingual and someone with a professional understanding of Western cultures, Ivan plays a critical role in establishing customer relations in the US and Europe. His approachable nature and a mind of precision make him an invaluable asset to the team.

  • How would people in the office describe you?

I eardrop, and I hear them talking about me. I’m optimistic, proactive, and very friendly, and eager to help.

  • What is something you would love to do in the future?

I love basketball. And I’m a basketball freak. You can call me that. That’s just me. I’m looking at organizing a basketball team in the near future. 

  • Do you have a phobia? If you do, what is it?

I don’t know why I share the same gene with Doraemon. I’m scared of rats. I’m a 6’3″, but I hate rats; seeing one really freaks me out.

  • Which men/womens hair system do you sell the most? Why that model?

New Australia. When it first came out in early 2023, it made me top of sales. I think most wearers like it because at the design statge, our experts considered all possible aspects people could want from a hairpiece, such as a natural look, a level of comfort, and affordablity; it’s similar to lace, but most wearers can afford.