Wholesale Wigs And Hairpieces In Australia

As a wholesale human hair wigs distributor for over ten years, New Times Hair has been involved in the wholesale wig and hairpiece business in Australia for a long time and has developed a strong reputation in the country.

Australia is one of the better markets for the hair replacement systems business.

There is a large demand for hair systems in the country and like North American and European people, Australians are well-established hair replacement system wearers.

The service of non-surgical hair replacement systems in Australia is mature too. There are many salon and clinic owners who have been in this industry for over 20 years and some for even over 30 years.

So, in comparison to other markets, business is relatively simple to do.


Our Australian clients are mainly located in Melbourne, Sydney, Brisbane, Perth, Adelaide, Hobart and surrounding areas.

Some of them are salons and clinics and others are large, local suppliers and wholesalers that sell hairpieces in bulk.

Through working with them for so many years, we have a lot of experience and knowledge about the Australian market which we would like to share with people here to help them learn more about the Australia wig and hairpiece business.

The Australian hairpiece market can be primarily classified into women’s extension hairpieces, women’s toppers and men’s hair replacement systems. Australians are people that care about their appearance and this is reflected in the market there. 

Hair extensions

Australia is a really booming market for women’s extension hairpieces. Women here are after the latest fashion trends and that is are so why hair extensions popular. 

1.    Clip-in hair extensions


Clip-in hair extensions, because they are easy to wear and are not just one-time products, are the biggest selling type of hair extensions in Australia.

You just need to open and close the clips for the extensions to stay securely on the hair. They are as equally straightforward to take off.

Moreover, if they are looked after well, they will last three to six months and sometimes even over one year.

There is also no need to go to a salon or see a specialist as women can attach them by themselves.

That is why women normally just buy them online.

So if you are an owner of an online business, clip-in hair extensions would be a good item to sell.  

2.    Tape extensions/I-tip/U-tip/Micro ring loops


Unlike clip-in hair extensions, these types of hair extensions cannot be attached at home.

They need to be done by a professional stylist.

However, they are still big sellers because of their flexibility that means they can be permanent or semi-permanent.

So, if you are a salon owner you should think about offering this service.

Women’s toppers


Women’s toppers are also a very good business opportunity in Australia.

A single piece of hair topper gives more volume to a woman’s hair and more styling options.

Recently, the best-selling toppers have mono in the middle with (or without) machine-made wefts on the back and sides.

They normally all have 1/8” of folded lace on the front. Mono is the most durable base material but it is still very natural in appearance.

However, as we know, mono cannot be used on the very edge of a hairpiece, because it frays easily.

So, there must be another material around mono on the edge – usually poly or ribbon. In order to make the front edge more invisible, 1/8” of folded lace will be added to the very front.

This makes the front very natural. Apart from mono, silk top is also a popular request instead of mono.

There are no knots on a silk top thanks to the injected lace technique.

They have a very natural appearance where the hair looks like it is growing right from the scalp.

Hair toppers can also be divided into clip-in hair toppers and pre-bonded hair toppers.

Clip-in toppers are very easy to wear and can be easily attached at home.

Pre-bonded hair toppers are normally for women experiencing problems with hair loss.

In the beginning, they will go to salons or clinics and find the solution with hair toppers.  

 Men’s hair replacement systems

This kind of hair system is a good solution for men who suffer from hair loss.

In Australia, men care about their appearance too. The men’s hair replacement system market has had a long history in Australia.

A lot of our Australian men’s hairpiece business clients have been in this line of business for over 20 or 30 years.

People in Australia now want the most realistic look with advanced techniques.

So, lace hair systems with perfectly-bleached knots are popular here. Now, Iet’s look at three specific products which we sell a lot of in Australia.

The first one is our HS7 stock men’s toupee. Its base is made completely of French lace.

All French lace in the men’s market is very fine. It is not the same material as the “French lace” in the women’s hair market. “French lace” in the women’s market is actually Korean lace.

The thread of that “French lace” is thicker and not as invisible as the real French lace in the men’s hair market.

The French lace in the men’s market is all imported from famous lace companies in Europe.

The thread of the lace is very fine.

The whole lace is undetectable when placed on the skin.

Moreover, French lace has bigger holes which make it very breathable. It also has a very soft feel to it so French lace bases offer a very comfortable experience.

All our stock HS7 products have perfect bleaching all over the base so it is not just the base that is invisible but also the knots. Therefore, the HS7 is very realistic and meets a lot of people’s requirements.

Another very popular in the Australian market is the N6.

The base is mainly French lace but there is clear PU on the back and sides which is different from the stock product HS7.

Clear PU is smooth and does not have the holes that lace has.

So when the wearer puts tape or glue on it, the glue or tape will not go through the holes to the hair on the top side of the base.

The residue from the glue or tape would be very hard to clean here.

Many people, especially those who are not so experienced or confident with hairpiece cleaning, like this stock product very much.

For better realism, the hairline of the N6 is French lace and not PU.

It offers an invisible front hairline and allows people to fashionably brush their back hair and reveal their hairline.

The third popular product is called Australia.

The base design is French lace in the middle with clear PU all around.

French lace in the middle ensures the hairpiece is breathable and comfortable.

The PU perimeter is an easy surface to handle when it comes to putting on and taking off the hair system.

This base design is, therefore, both breathable and practical. 

All our years involved in wholesale hairpieces in Australia have taught us that the Australian market is favoring lace hairpieces which are realistic and breathable more and more.

Of course, traditional mono hairpieces still have a place in Australia too but the demand for them is decreasing.

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June Chen

Sales representative


June is detail-oriented, excellent at simplifying complex issues, making them understandable to all our clients, particularly those new to our services and products or unfamiliar with China.

Originally from Weifang, China, known as the hometown of kites, June moved to Qingdao in search of a better work-life balance. This has been her first job ever since. Over the years working at Newtimes Hair, she has cultivated a friendly demeanor and a sense of humor. June considers Newtimes Hair her second home, a place where she invests her passion wholeheartedly.

Her role extends beyond just solving problems; June acts as a bridge between our team and our clients, embodying our commitment to impeccable customer service.

● What hobbies and interests do you have?

I enjoy exercising. That’s a very important part of my life. I’m a super active person.

● Do you have a phobia? If you do, what is it?

No, not that I know of. I’m a very realistic person. If you mention outlandish stuff like aliens, monster in the bush, I’d be out of my mind.

● What is something you would love to do in the future?

I want to learn how to swim. I know it might sound a bit sarcastic, as I just mentioned that I enjoy doing exercise. Unfortunately, swimming hasn’t been on my list. I think I better catch up on that.

● What wig would you wear if you wore one and why?

I’d give HW1 a try. It looks natural and beautiful. Though we categorize it as a medical wig, almost any female can wear it. It’s got a lace mesh base, breathable, and flexible. You don’t need glue or tape to fix it to your head. Pretty easy, and it gives you all the long hair look a girl could want.


Sherry Sui

Sales representative


Are you new to China or the hair-making industry and feeling a bit lost about where to start? Sherry is your go-to expert. With a keen eye for detail and a deep understanding of our products and services, Sherry will help you identify the perfect product combo aligning with your business needs and client requirements.

Grew up in Yantai, and moved to Qingdao in 2015 with a medical background, Sherry’s thoughts are beyond simply selling hairpieces. She cares about the end user’s health, too. In the process of sourcing the most suitable hairpieces for your clients, it’s worthwhile to pay attention to what Sherry says in terms of scalp health and hairpiece maintenance. You can think of her as a comprehensive, yet concise hairpiece encyclopedia, equipped to offer you top-notch recommendations and ideas for exceptional customer service.

  • How would people in the office describe you?

At our end-of-year conference, my colleagues agreed that I’m a warm hearted, positive, and easy-going teammate. It gives me a sense of reward.

  • Do you have a phobia? If you do, what is it?

I don’t like being confined in a very small space. I believe it was due to a childhood experience. When I was six years old, I accidentally tripped and fell into a shallow well. I had to wait for two hours before I was found. Since then, I’ve found I just can’t tolerate the idea of being alone. I guess that makes me an active team player.

  • You are happiest when…

This may sound boastful, but it’s true. It’s just part of my nature to help others. When I actually see that what I did for them has helped them achieve something, it just makes me excited.

  • Which mens/womens hair system do you sell the most? Why that model?

I recomend HS25V. Oftentimes I’d introduce this model to my new clients to start with, so they can introduce this to their new clients see if hair systems are what really suit them, before they carry on with lace or mono hair systems.


Winni Yu

Sales Representative


Born in Weifang, China’s kite capital, and moved to Qingdao in 2013, Winni has never looked back. Since joining Newtimes Hair, Winni has been a dynamo of efficiency and innovation. She is a problem-solver brimming with ideas and has become a vital part of our team.

From your first contact with Winni to the moment your orders are delivered, Winni ensures a smooth and exciting experience. With her at the helm, the business isn’t just easy but exhilarating, and every challenge becomes an opportunity for innovation.

Transitioning from a client developer to a retention specialist, throughout the years, Winni has successfully assisted numerous clients in solving their issues, particularly concerning product details, logistics, or custom hiccups.

  • What hobbies and interests do you have?

I’m into so many things. All the popular stuff you name: Swimming, badminton, running, all for keeping me in good shape.

  • How would people in the office describe you?

They keep calling me “pretty Winni pretty brainy.” I’d take that as a compliment. I’d say I’m generally pretty fast in term of thinking and figuring out solutions. My teammates often turn to me for help, too. And It turned out that most of the time my ideas worked for them.

  • Do you have any pet hates?

I’m a typical town girl, you know. I’m into cats and dogs. But things like snakes, all sorts of insects, and hamsters; they are not my cup of tea. So, never get them near me.

  • Which mens/womens hair system do you sell the most? Why that?

Most of my clietns are after Q6. And their clients happened to be guys who are into hair systems that are durable and natural. Q6 is a pretty good pick for them. With proper care, it should easily last 6 months.


Tori Zhang

Sales Representative


Tori or Victoria to be exact, originally from Heze, brought her passion for life to Qingdao in 2016. An avid reader with a Teacher’s Qualification Certificate, Tori is known for her professional yet intriguing persona at the office.

As a quick learner, Tori always looks at customer’s needs from a tutor’s perspective. She has a sharp mind, is capable of picking up anything her client is unclear with, and offers the explanation in detail, making sure you understand it.

At Newtimes Hair, Tori thrives on the thrill of a sale, her triumphs now fueling the empowerment of her peers. Her journey at Newtimes Hair is marked by three profound words: abundant, proficient, and revolutionary.

  • Tell us an interesting fact about yourself other than your qualifications, your job.

I’m always fascinated about an exotic lifestyle. I really wish I could travel a lot, go to many different countries, and try their local gourmet food, and get in touch with the locals to actually have a feel of their culture.

  • Do you have a phobia? If you do, what is it?

I’m always afaid of heights. With any tall buildings, be it a chimney or TV tower, I look at it, and imagine I’m looking down right from the top, it will give me sweaty palms.

  • Do you have any pet hates?

Not at all. I generally love all pets. Dog, cats, guinea pigs, rabits, etc. I love them.

  • Do you have a favourite quote?

When you feel tired,it means you are walking uphill. I believe this quote as a truth that gives me a lift whenever I’m down. I believe there’s no gain without pain. Without trying, we can’t achieve anything.

  • Which men’s/women’s hair system do you sell the most? Why that model?

With me personally, the best-selling hair system has been HS1. It has what it’s required out of a good quality hair system, in terms of a natural-looking hairline, undetectable scalp, etc. Most wearers and salon owners are familiar with it. Plus, all our clients have faith in the quality of this hair system. According to their feedback, this is an easy-to-attach, easy-to-maintain hair system for both men and women.


Ivan Mu

Sales representative


Born and raised in a quiet town named Binzhou, China, where the Yellow River whispers its final secrets to the ocean. Ivan’s life was set to transform in ways he could hardly imagine. After completing college in Qingdao, young Ivan little knew that this vibrant coastal city would capture his heart and chart a new course in his life.

Ivan joined Newtimes Hair in mid-2022 soon after his graduation from his master’s. As a trilingual and someone with a professional understanding of Western cultures, Ivan plays a critical role in establishing customer relations in the US and Europe. His approachable nature and a mind of precision make him an invaluable asset to the team.

  • How would people in the office describe you?

I eardrop, and I hear them talking about me. I’m optimistic, proactive, and very friendly, and eager to help.

  • What is something you would love to do in the future?

I love basketball. And I’m a basketball freak. You can call me that. That’s just me. I’m looking at organizing a basketball team in the near future. 

  • Do you have a phobia? If you do, what is it?

I don’t know why I share the same gene with Doraemon. I’m scared of rats. I’m a 6’3″, but I hate rats; seeing one really freaks me out.

  • Which men/womens hair system do you sell the most? Why that model?

New Australia. When it first came out in early 2023, it made me top of sales. I think most wearers like it because at the design statge, our experts considered all possible aspects people could want from a hairpiece, such as a natural look, a level of comfort, and affordablity; it’s similar to lace, but most wearers can afford.